New BTO Website and Logo
BTO has taken a careful look at the way that it communicates with members, volunteers, scientists and other birdwatchers, in order to better to present the results of surveys and research.
One element of this change of approach is a new logo. At its heart is BTO, and is a description of what BTO does – ‘looking out for birds’ – both directly, through surveying, and indirectly, through the information BTO provides to conservation practitioners.
The website too, has been relaunched with the new branding. Importantly, all the key information of the past is still available, but now the site is easier to navigate.